WOLV-TV ADVERTISING SERVICES

WOLV-TV broadcasts in all buildings of the University of Michigan including university dormitories. It reaches an audience of nearly ten thousand people. If you’d like to reach that audience, WOLV-TV provides advertising space for extremely low prices, and is even willing to assist in the production of commercials to be played on the network.

There are two options for businesses desiring to advertise on WOLV-TV. A business can advertise for thirty seconds (graphic, film footage, voice over, etcetera) on any program or a business can underwrite (sponsor) an episode of a program or all episodes of that program (excluding news). News is advertise-only to ensure neutrality.

Purchasing an advertising option means that your thirty-second commercial will air during the show, not only when it goes live, but at any time that it is rebroadcast. The average WOLV-TV program is rebroadcast forty to sixty times during the week following its original broadcast; it is then viewed by up to several hundred people after being put online.

The costs for advertising on WOLV-TV are negotiable but WOLV-TV does have a set of guidelines for fees. Generally, the station charges $85 dollars for running a thirty-second ad on one show for one week, $154 dollars for running a thirty-second ad on one show for two weeks, $230 dollars for running a thirty-second ad on one show for three weeks, and $306 dollars for running a thirty-second ad on one show for a month.

Paying to become sponsor of a show means that you’ll get everything you’d get from purchasing an advertising option pus the hosts of the show would mention on several occasions during the broadcast that “this program is brought to you by” your company. The costs for underwriting a show on WOLV-TV does have a set of guidelines for fees. Generally, the station charges $115 dollars for sponsoring one show for one week, $208 dollars for sponsoring one show for two weeks, $310 dollars for sponsoring one show for three weeks, and $415 dollars for sponsoring one show for a month.

WOLV-TV is open to special agreements, particularly when it comes to advertising on a show for more than a month, or advertising on multiple shows. If you’re interested in advertising on WOLV-TV, please contact Teddy Heidt, the WOLV-TV Business Director.

Teddy Heidt

Business Director
wolv.business@umich.edu
734-763-8131